About Us

Premier Fly Fishing store for the best Rods, Reels & more. Socal based, Active Duty owned.

Fishing has been a passion for us. Maybe it is due to the fact that growing up near the water we were always in the water looking for an adventure. When that very first fish was successfully landed, we knew we were hooked! With any passion you want to ensure that your tools are as well-crafted and meticulous as your skill. That’s what we set out to achieve at Fly Fishing Now to provide you the customer with quality equipment that you would be proud to own and to one day pass on.

We also wanted to ensure that we provided our customers with an easy to use catalog with relevant gear and maybe a few suggestions along the way. Most importantly it is about spending time out on the water and landing that fish. We are not here to try and sell you a bunch of gear but simply what you need to make the experience worth your time.

To us the importance customer satisfaction, and we want to ensure that our customers have a positive experience. If there is something that we could improve upon we are more that happy to hear from you. When you speak to our sales staff rest assured that you will be taken care of, you have our guarantee.  

We invite you all to our store. And feel free to reach out to us on Social Media we are always looking for great content!



★ Judge.me Reviews

Let customers speak for us

105 reviews
Snowbee down jacket

It is a brilliant design and very comfortable and warm to wear. The fact that it's waterproof makes it so much more utilitarian. It's unique design is also eye-catching and I get a lot of positive comments about it.

Cloud Rod

Found exactly what I was looking for in a rod and reel.

PEAK Riser
Great tool

Took a while to get, but quality as always from PEAK

Cannot give a review

Unable to review because it’s been almost a month and I haven’t received it yet.

PEAK Profile Plate
Peak Vise profile plate

works as designed and expected. Helps a lot if you have bad eyes.

$50 Off any Rod and Reel Purchase

*Minimum purchase of $569